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For people to make their initial purchase with your business, and then to purchase again in the future and ultimately become loyal customers, they need to know your business and your brand. Building your brand awareness is essential so that both new and current customers know your business and all it has to offer.
Key #1 - Showcase Your Brand Online
One of the first thing people do when they are interested in your business, product or services is look for you online. Your website needs to leave a great impression and showcase your business to customers.
If your website isn’t up to scratch, isn’t easy to find or you don’t have a website, you’re missing out on a key part of building your brand awareness.
Key #2 - Search Branding Campaign
A really important part of branding and brand awareness is repetition and familiarity. Your customers need to regularly be reminded about who your business is and what they do.
A Google ads branding campaign helps grow and protect your brand online. These campaigns work because they ensure you are easy to find online, and stop competitors from leveraging off your business name with their own ads.
Google advertising also ensures your business is always in the front of mind for customers. How many of your customers don’t know about a particular product or service? Google advertising ensures your brand and business are shown when relevant.
Key #3 - Social Media Brand Awareness
Social media is now one of the main ways that we connect and keep up to date with friends and family. What you might not realise is that social media can also be one of the most effective ways to do the same for your business – connect with customers, keep them up to date with what’s happening in your business and grow your brand awareness.
It’s getting more difficult for brands and businesses to connect organically on social media, but via social media advertising you can keep your business and brand fresh in the mind of your customers.