Your website is the public, online face of your business and brand to the entire world. It is literally the shopfront of the modern age. This is why you should consider carefully whether what you really need right now for the growth of your business is a website refresh. According to Stanford Web Credibility Research, …
Modern consumers have evolved from our past counterparts; so too has our purchase journey. Our parents and grandparents had a much simpler customer journey: physically walk into a store and pay cash at the till for their chosen purchases. Simple, right? Things are not so simple today. Now, thanks in great part to the digital …
As they do each year, the colour experts at Pantone have released the colour of the year for 2017, and it’s named ‘Greenery’. The rationale behind choosing the particular colour was broken down in the post, explaining the colour symbolises the connection and rejuvenation that we get from nature. Greenery is a fresh and zesty …
Pantone announce their colour of the year – Greenery Read More »
For the majority of our email marketing clients at Sparx Digital we use Mailchimp. It’s a very well built platform that can manage anything from a simple newsletter or promotional email right up to a fully automated campaign based on a customer’s previous purchasing history. One of the big aesthetic limitations with email marketing has always …
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