Social media has transformed how we interact – with family and friends, work colleagues, our local communities, and businesses. Digital trends continuously evolve and social trends are no exception. Marketers must remain abreast of new social trends for 2022 to compete and succeed in the ever-growing global marketplace. Social Media: Did You Know? There are …
How recognisable and memorable is your brand? Are you effectively using brand awareness marketing? The term brand awareness refers to the familiarity consumers have with a particular brand and its products or services. It enables a brand to embed itself into the collective psyche of consumers – their mindsets, lifestyles, and buying habits – in …
“Does my business need a mobile app?” If you’ve found yourself asking this question, you’re not alone. The global marketplace has never been more competitive than it is today, and this trend is only going to grow stronger. Moreover, consumers have never been more connected with the businesses they patronise. You not only need to …
Why You May Not Need a Mobile App for Your Business Read More »
Social media has revolutionised the way we live our lives – how we communicate, share information, and connect (and reconnect) with others. It has also dramatically changed how we do business – and, as a business, failure to have a strong social media presence can have devastating effects on your ability to compete with the …
Instagram has been one of the few social media platforms to hold consumer attention across the world for the last several years. To be successful on Instagram (and any other social media platform), businesses must not only be consistently creative but also know how to run the media behind it, so that content is seen. …
We now live in a digital world and it has never been easier to advertise your business (or any other enterprise) than it is today. Thanks to online advertising platforms like Google Ads and social media advertising (including Facebook Ads), businesses of any size can get the word out in a targeted way to reach …
Pay-Per-Click (PPC) advertising delivers an appealing return on investment, as you only pay for your ads when a lead actively clicks on them. This means that, unlike traditional forms of advertising and marketing, you are not spending money potentially targeting the wrong audience – but rather, presenting your advertising material to the right audience at …
Google Ads vs Facebook Ads – What are the Benefits? Read More »
Happy New Year! A brand new year presents the perfect opportunity – and inclination – to hit the reset button – and this includes your approach to marketing for your business. After the challenges of last year (whose name we will not speak, except to say “good riddance”), there is no better time to look …
Do you have an onsite blog on your business website? How often do you add new content to your blog? Are you sharing your blog content on social media and elsewhere? Blogging for business is becoming more and more important for maintaining and strengthening your online presence. It helps you stand out from your competitors, …
We finally made it! 2020 has seemed like the longest year ever – but we are finally in the home stretch and the Festive Season is here now with a very welcome New Year on our doorstep. Christmas and the Holiday Season is critical to many businesses, and this year is no different. From retailers …
How to Prepare your Business for the Festive Season Read More »
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