Happy New Year! A brand new year presents the perfect opportunity – and inclination – to hit the reset button – and this includes your approach to marketing for your business. After the challenges of last year (whose name we will not speak, except to say “good riddance”), there is no better time to look …
Do you have an onsite blog on your business website? How often do you add new content to your blog? Are you sharing your blog content on social media and elsewhere? Blogging for business is becoming more and more important for maintaining and strengthening your online presence. It helps you stand out from your competitors, …
We finally made it! 2020 has seemed like the longest year ever – but we are finally in the home stretch and the Festive Season is here now with a very welcome New Year on our doorstep. Christmas and the Holiday Season is critical to many businesses, and this year is no different. From retailers …
How to Prepare your Business for the Festive Season Read More »
Within the digital marketing industry, there is much speculation about Google Ads versus Paid SEO and which is better for business. Each offers a key to search engine ranking and getting seen online at the right time by the right audience. Questions that business owners ask and answers to which marketers must determine include: Is …
How is your business navigating the COVID-19 crisis? COVID-19 is much more than just a health crisis. While the ongoing global health impacts of the coronavirus can never be understated, the pandemic has also generated a domino-effect of unprecedented outcomes to lifestyles, businesses, and economies worldwide. One of the major changes wrought by COVID-19 to …
COVID-19 and Changing Consumer Behaviours Online Read More »
What comes to mind when consumers think of your brand? Does it stand out positively? Is it recognisable? Is it desirable? The modern global marketplace is chock-full of competing brands, each wanting a piece of the revenue pie – and being recognisable, plus having a distinct point of difference, is key to achieving this. It …
Cleverly and effectively managing your online presence is crucial to maximising your business success. Are you using Google My Business as part of your strategy? Google My Business was developed to facilitate and simplify the process of giving internet searchers the information they seek. What is Google My Business? Google My Business (GMB) is a …
Google My Business: Why It’s Important for YOUR Business Read More »
The global events of the past few weeks have been unprecedented, and we are, as a collective, only at the beginning of what will be some challenging weeks and months ahead. The reality is that, as we navigate the COVID 19 crisis, we will all need to make some changes to how we live our …
Google Ads and social media advertising offer huge potential to grow your business when you use them properly. But what if you’re doing everything right and your online advertising campaigns just aren’t working? What if loads of people are clicking on your ads, but you just aren’t getting sales? What is going on? The answer …
Is your Website Hurting your Paid Campaigns? Fix your Low Conversion Rate Read More »
The internet has opened up a whole new world for businesses, enabling them to expand their reach and visibility like never before. When you consider online content marketing, social media organic marketing, Facebook Ads, or any other forms of digital marketing, your business can thrive like never before when you cleverly harness the power of …
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