The global events of the past few weeks have been unprecedented, and we are, as a collective, only at the beginning of what will be some challenging weeks and months ahead. The reality is that, as we navigate the COVID 19 crisis, we will all need to make some changes to how we live our …
Google Ads and social media advertising offer huge potential to grow your business when you use them properly. But what if you’re doing everything right and your online advertising campaigns just aren’t working? What if loads of people are clicking on your ads, but you just aren’t getting sales? What is going on? The answer …
Is your Website Hurting your Paid Campaigns? Fix your Low Conversion Rate Read More »
The internet has opened up a whole new world for businesses, enabling them to expand their reach and visibility like never before. When you consider online content marketing, social media organic marketing, Facebook Ads, or any other forms of digital marketing, your business can thrive like never before when you cleverly harness the power of …
Evaluation of your digital agency partner and your marketing strategy are critical to the ongoing success of your digital marketing efforts. Your provider must deliver on their promises and work with transparency and integrity at all times. This includes keeping you in the loop; being there when you need them; being easy to work with, …
As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a …
6 Reasons Your Local Business Listings Need to Be Accurate Read More »
Google is, without a doubt, the contemporary “go-to” for most of us when we want any question answered “right now!” It plays a huge and pivotal role in how we find answers to not only life’s trivialities but also how we discover services and products that are local and easily accessible to us. But have …
Modern consumers have evolved from our past counterparts; so too has our purchase journey. Our parents and grandparents had a much simpler customer journey: physically walk into a store and pay cash at the till for their chosen purchases. Simple, right? Things are not so simple today. Now, thanks in great part to the digital …
Google AdWords is without a doubt the largest PPC (pay per click) network available today. It is a form of search engine advertising favoured by everyone from small local businesses to large global enterprises as an effective tool used to drive traffic to their websites and to boost conversion rates. But what is it that …
Why Google Ads is a great investment for your business Read More »
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included …
Listings for local SEO If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business. The more accurate and consistent data there is about your business across the web, …
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