SEM Archives - Sparx Digital

How to Prepare your Business for the Festive Season Page

Google Ads

What are Google Ads?

There are various ways to help yourself get seen online. These include having a well-optimised website, search engine optimisation (SEO), Facebook Ads, Google Ads, and more. Each has its place, and depending on your business and your overall marketing strategy, some may be more suitable for you than others. 95% of all internet searches within …

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Creative SEM Campaigns

When you think of a classic SEM (Search Engine Marketing) campaign, they are usually pretty straight forward. Someone searches for keywords relating to your business and products, your ad appears, and you get them to click through to your website. SEM is probably one of the less-creative marketing channels available to businesses, but that doesn’t …

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