Social Media Archives - Sparx Digital

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Establishing Clear Marketing Goals – Why it’s Important for Your Digital Advertising

Here at Sparx Digital, there are times we meet new clients who wish to undertake (or who have previously committed to) social media advertising and/or Google advertising campaigns – but without first defining any clear goals. Many people don’t understand that the following are not clear or specific enough goals for business, advertising, or marketing …

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Running A Social Media Competition – The Hows & Whys

A social media competition or contest can be incredibly valuable to your business, generating sales and new leads in large numbers. When done well, social media contests don’t just deliver entries; they boost your brand awareness and your bottom line. Running a social media competition is a fantastic opportunity to overcome the decline in organic …

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What the new Facebook algorithm change means for your business

There’s a new Facebook algorithm update, and it’s going to have a major impact on businesses and brands in the news feed. In a recently published post by Mark Zuckerberg, this update aims to help bring people together and build relationships. The update means that content from businesses, brands and media will become less visible, …

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