In the past, it was a lot simpler to achieve results with social media marketing. Business owners and marketers could rely solely on organic posting to reach and engage with their target audience and followers. Posting interesting content alone was enough to captivate and generate leads. Today, however, social media marketing has evolved and so too has the necessary approach to marketing your business and brand on social media.
To make the most of the online presence of your business, you need to have a strong social media presence, in particular, on Facebook. You also need to understand the difference between organic posting and Facebook paid advertising, as well as how these two entities work together for optimal results.
What is Organic Posting?
“Organic reach” refers to the reach of your social posts without any further marketing effort beyond the posting itself. Organic posts are simply those you post without boosting them. These days, organic reach has become quite limited, as a result of the algorithms Facebook and other social platforms use to ensure users’ feeds are not inundated with business posts. For a business to succeed on social media, organic posting has its place but will most likely not achieve the desired results on its own.
What is Facebook Paid Advertising?
“Facebook paid advertising” refers to promoted, targeted content on Facebook that is paid for by a business in order to maximise and extend its reach on social media. Paid posts may be targeted to specific audience demographics and as such, they reach a far wider and greater audience than organic posts can. Facebook Ads are created in Ads Manager and can be customised and optimised for website conversions, video views, shop orders, app installs, and more; for example, you can create brand promotions, in-stream video ads, and other advanced features.
What are Boosted Posts?
Boosted posts are otherwise organic posts which you share on your social page’s timeline and apply a prescribed payment to, in order to boost it to the audience of your choice. It is the simplest way to advertise your content on Facebook. Boosted posts are not the same as Facebook ads; they are not created in the Ads Manager. A boosted post will appear in your followers’ news feeds as an ad and it can also be applied to Instagram. It is a paid and sponsored post which will appear higher in your target audience’s news feed.
The Best Approach to Social Media Marketing
The best and most effective approach to social media marketing by business owners is to employ a combination of organic posts and paid Facebook ads. Used together with a strategic approach, these two entities support each other for the growth of your social reach, expanding your potential for lead generation and successful conversion.
Boosting an organic post is a great way to engage with your audience and develop an awareness of your brand. For an advanced and wide-reaching ad campaign for greater lead generation, Facebook paid advertising will be more effective. Used together, the two approaches work seamlessly to increase your audience and their engagement.
With a strategic social marketing plan like we deliver at Sparx Digital, you will get the best of both paid Facebook advertising and boosted organic posts for greatest results. We customise your strategy for you, your brand, and your business.
Choose Sparx Digital!
We are a top digital marketing agency in Australia, and social media marketing is just one of our areas of expertise. At Sparx Digital we are passionate about and committed to empowering our clients’ businesses in a dynamic and cutting-edge way.
For a savvy and trending digital marketing business partnership that gets results and allows you to have fun while doing so, look no further than Sparx Digital!