How to Prepare your Business for the Festive Season - Sparx Digital
Festive Season

We finally made it!

2020 has seemed like the longest year ever – but we are finally in the home stretch and the Festive Season is here now with a very welcome New Year on our doorstep.

Christmas and the Holiday Season is critical to many businesses, and this year is no different. From retailers who can expect their busiest trading time to contractors and tradespeople who are more likely to take a much-needed break, preparing for the Festive Season is crucial – and right now is the time to do so if you have not already set these preparations in motion.

It’s not just about Christmas, either! Between December 1st 2020 and February 12, 2021, many people in Australia will also observe or celebrate Hanukkah, Boxing Day, New Year, Back-to-School, and Chinese New Year. It’s a busy time and businesses of all kinds will need to adapt in some way or another.

Did You Know? Between 20-40% of annual revenue for small and medium-sized retailers occurs in the lead up to Christmas and the New Year.

The Festive Season is not simply about boosting your sales – it’s a time for your brand and business to connect with your customers and clients in a meaningful way. This may be as simple as expressing genuine goodwill to offering a gift of some kind to thank your clientele for their ongoing loyalty throughout the year – and even boost your sales at the same time.

You will also need to prepare your business for the coming weeks – and what this means will vary depending on the type of business you run and whether you are expecting your busiest or quietest trading period of the year.

Tips for Business During the Festive Season

  1. Opening hours for many businesses alter over December and January. Some are extended and others close or minimise operations. Your client base needs to know when you are off or if it’s business as usual!

    Consider not only the week of Christmas but also your New Year schedule, Australia Day on January 26th, and the Back-to-School preparation period.

    Make sure you update your opening hours on your website and Google My Business (GMB) and email a direct reminder of your holiday season opening hours to your existing customers. You should also update your email signature with your opening hours and, where applicable, provide contact details for leaving messages or for emergency contact while you are out of the office.

  2. Social media is definitely your friend over the Festive Season! With more people on holidays over the Australian summer break, more time will be spent on Facebook, Instagram, and Twitter. Let your clients, customers, and fans know your schedule via your social posts (pin or highlight this as a post on the top of your timeline) and be sure to pre-schedule some posts to maintain your social presence while you are on leave. Ideally, you’ll maintain at least one post per weekday to keep your followers engaged with your brand. There are numerous scheduling tools to use to achieve this – just remember to keep things light and provide plenty of fun content amidst your salesy social posts.

  3. Not all businesses take a break over Christmas and New Year – and for retailers and eCommerce providers, this is by far the busiest time of the working year.

    If you are in retail, eCommerce, travel or the restaurant/entertainment industry, you’ll want to harness the power of digital marketing and set up promo codes, discounts, and Facebook advertising to captivate and engage customers over the coming weeks.

    Ensure your website reflects your full inventory and run a last-minute holiday promotion to capture consumers and convert sales both before and after Christmas. Aim to clear as much of your inventory as possible for a fresh start in 2021.

    You can also harness the power of digital advertising by retargeting to advertise your promotions, by undertaking a Google Adwords campaign, promoting your brand with holiday promotion blog posts, and via email marketing to ensure your business stays top-of-mind for your customers during this busy and marketing-saturated time of year.

Early in the New Year is also a really good time to consider a website audit to improve your site and delight your customers in the coming year.

Season’s Greetings from Sparx!

Sparx is here to help with your end-of-year and New Year business preparations – including Google advertising, Facebook advertising, and email marketing. Don’t leave it until the last minute! Give us a call today on 1300 477 279 or email us at

We can also help with website audits and redesign for 2021.

From all of us here at Sparx Digital, we wish you the very best of health, happiness, and prosperity for the Festive Season – so however you celebrate the season, Merry Christmas, Happy Hanukkah, and Happy Holidays!

We look forward to seeing you in 2021!

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