Web Design
The Importance of Website Imagery
We’ve talked before about how important it is to have high-quality textual content on your website, to inform and engage your audience as well as to help your website rank more highly
July 23, 2020
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Marketing
Google My Business: Why It’s Important for YOUR Business
Cleverly and effectively managing your online presence is crucial to maximising your business success. Are you using Google My Business as part of your strategy? Google My Business was developed to facilitate
June 17, 2020
Web Design
Top Reasons Why You May Need a New Website
It has never been more important to have a strong online presence; this is critical to your overall marketing strategy and business success, both online and offline. You need to pay close
May 19, 2020
Web Design
eCommerce – A Profitable Gateway for Your Business
The COVID-19 health crisis has impacted all areas of life globally. Non-essential brick-and-mortar stores and services have been forced to, at least temporarily, close their doors. There are very few brands and
May 13, 2020
Marketing
Your Business: How to Respond to COVID 19
The global events of the past few weeks have been unprecedented, and we are, as a collective, only at the beginning of what will be some challenging weeks and months ahead. The
March 23, 2020
Social Media
Establishing Clear Marketing Goals – Why it’s Important for Your Digital Advertising
Here at Sparx Digital, there are times we meet new clients who wish to undertake (or who have previously committed to) social media advertising and/or Google advertising campaigns – but without first
March 16, 2020
Social Media
Instagram API Upgrades: What Needs To Be Done
On March 31 2020 Instagram will be shutting down the Legacy API Platform and moving onto the Facebook Graph API. This new integration provides people with the option to import photos from
February 26, 2020
Marketing
Is your Website Hurting your Paid Campaigns? Fix your Low Conversion Rate
Google Ads and social media advertising offer huge potential to grow your business when you use them properly. But what if you’re doing everything right and your online advertising campaigns just aren’t
February 24, 2020
SEM
What are Google Ads?
There are various ways to help yourself get seen online. These include having a well-optimised website, search engine optimisation (SEO), Facebook Ads, Google Ads, and more. Each has its place, and depending
February 10, 2020
Social Media
Social Media Trends for 2020
Happy New Year! 2020 is a brand new decade – so what better time to embrace emerging social trends for the benefit of your business? Before you embark on your journey of
January 22, 2020
Uncategorized
How much do Google Ads Cost?
To achieve the results you seek for your business online, you need to make sure that your website is being presented well and delivered to your target audience. If this is not
December 13, 2019
Technology
What is the difference between domain and hosting?
If your business has a website, you’ve probably wondered what the difference is between domain and hosting, and whether these are the same thing. All the technology behind getting your website online
December 5, 2019
Marketing
How to Respond to a Negative Review?
The internet has opened up a whole new world for businesses, enabling them to expand their reach and visibility like never before. When you consider online content marketing, social media organic marketing,
November 14, 2019
Technology
What Is Website Caching?
Have you ever seen a prompt, or been instructed, to “clear your cache”? What does this mean? What is website caching? It’s actually a big topic – but we’ll try to break
October 25, 2019
Social Media
How Much Do Facebook Ads Cost?
Here at Sparx Digital, one of the many ways we help you get seen by the right audience online is through the clever use of Facebook Ads. As such, “How much do
September 10, 2019
