SEO
PageSpeed Insights
Page speed is an important Google ranking factor to help your site get seen online by your target audience. Google has previously indicated that site speed is one of the signals use
April 29, 2021
SEO
Link Building & Why Content is So Important for SEO
SEO (search engine optimisation) is a powerful strategy for organically increasing your visibility online. Rather than a one-off activity or a short-term campaign, SEO done properly is an ongoing effort and a
March 24, 2021
Marketing
Marketing Trends for 2021
Happy New Year! A brand new year presents the perfect opportunity – and inclination – to hit the reset button – and this includes your approach to marketing for your business. After
January 15, 2021
Marketing
To Blog or Not to Blog – That Is The Question
Do you have an onsite blog on your business website? How often do you add new content to your blog? Are you sharing your blog content on social media and elsewhere? Blogging
January 6, 2021
Business
How to Prepare your Business for the Festive Season
We finally made it! 2020 has seemed like the longest year ever – but we are finally in the home stretch and the Festive Season is here now with a very welcome
December 3, 2020
Marketing
Google Ads vs Paid SEO – What’s the Difference?
Within the digital marketing industry, there is much speculation about Google Ads versus Paid SEO and which is better for business. Each offers a key to search engine ranking and getting seen
October 7, 2020
Business
COVID-19 and Changing Consumer Behaviours Online
How is your business navigating the COVID-19 crisis? COVID-19 is much more than just a health crisis. While the ongoing global health impacts of the coronavirus can never be understated, the pandemic
September 11, 2020
Marketing
Building Your Brand’s Awareness
What comes to mind when consumers think of your brand? Does it stand out positively? Is it recognisable? Is it desirable? The modern global marketplace is chock-full of competing brands, each wanting
August 20, 2020
Web Design
The Importance of Website Imagery
We’ve talked before about how important it is to have high-quality textual content on your website, to inform and engage your audience as well as to help your website rank more highly
July 23, 2020
Marketing
Google My Business: Why It’s Important for YOUR Business
Cleverly and effectively managing your online presence is crucial to maximising your business success. Are you using Google My Business as part of your strategy? Google My Business was developed to facilitate
June 17, 2020
Web Design
Top Reasons Why You May Need a New Website
It has never been more important to have a strong online presence; this is critical to your overall marketing strategy and business success, both online and offline. You need to pay close
May 19, 2020
Web Design
eCommerce – A Profitable Gateway for Your Business
The COVID-19 health crisis has impacted all areas of life globally. Non-essential brick-and-mortar stores and services have been forced to, at least temporarily, close their doors. There are very few brands and
May 13, 2020
Marketing
Your Business: How to Respond to COVID 19
The global events of the past few weeks have been unprecedented, and we are, as a collective, only at the beginning of what will be some challenging weeks and months ahead. The
March 23, 2020
Social Media
Establishing Clear Marketing Goals – Why it’s Important for Your Digital Advertising
Here at Sparx Digital, there are times we meet new clients who wish to undertake (or who have previously committed to) social media advertising and/or Google advertising campaigns – but without first
March 16, 2020
Social Media
Instagram API Upgrades: What Needs To Be Done
On March 31 2020 Instagram will be shutting down the Legacy API Platform and moving onto the Facebook Graph API. This new integration provides people with the option to import photos from
February 26, 2020
