Pay-Per-Click (PPC) advertising delivers an appealing return on investment, as you only pay for your ads when a lead actively clicks on them. This means that, unlike traditional forms of advertising and
In June 2020, Apple announced changes with the release of iOS 14. These iOS changes will impact how businesses receive and process conversion events from tools such as the Facebook pixel. As
Page speed is an important Google ranking factor to help your site get seen online by your target audience. Google has previously indicated that site speed is one of the signals use
SEO (search engine optimisation) is a powerful strategy for organically increasing your visibility online. Rather than a one-off activity or a short-term campaign, SEO done properly is an ongoing effort and a
Happy New Year! A brand new year presents the perfect opportunity – and inclination – to hit the reset button – and this includes your approach to marketing for your business. After
Do you have an onsite blog on your business website? How often do you add new content to your blog? Are you sharing your blog content on social media and elsewhere? Blogging
We finally made it! 2020 has seemed like the longest year ever – but we are finally in the home stretch and the Festive Season is here now with a very welcome
Within the digital marketing industry, there is much speculation about Google Ads versus Paid SEO and which is better for business. Each offers a key to search engine ranking and getting seen
How is your business navigating the COVID-19 crisis? COVID-19 is much more than just a health crisis. While the ongoing global health impacts of the coronavirus can never be understated, the pandemic
What comes to mind when consumers think of your brand? Does it stand out positively? Is it recognisable? Is it desirable? The modern global marketplace is chock-full of competing brands, each wanting
We’ve talked before about how important it is to have high-quality textual content on your website, to inform and engage your audience as well as to help your website rank more highly
Cleverly and effectively managing your online presence is crucial to maximising your business success. Are you using Google My Business as part of your strategy? Google My Business was developed to facilitate
It has never been more important to have a strong online presence; this is critical to your overall marketing strategy and business success, both online and offline. You need to pay close
The COVID-19 health crisis has impacted all areas of life globally. Non-essential brick-and-mortar stores and services have been forced to, at least temporarily, close their doors. There are very few brands and
The global events of the past few weeks have been unprecedented, and we are, as a collective, only at the beginning of what will be some challenging weeks and months ahead. The
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