How is your business navigating the COVID-19 crisis? COVID-19 is much more than just a health crisis. While the ongoing global health impacts of the coronavirus can never be understated, the pandemic
What comes to mind when consumers think of your brand? Does it stand out positively? Is it recognisable? Is it desirable? The modern global marketplace is chock-full of competing brands, each wanting
We’ve talked before about how important it is to have high-quality textual content on your website, to inform and engage your audience as well as to help your website rank more highly
Cleverly and effectively managing your online presence is crucial to maximising your business success. Are you using Google My Business as part of your strategy? Google My Business was developed to facilitate
It has never been more important to have a strong online presence; this is critical to your overall marketing strategy and business success, both online and offline. You need to pay close
The COVID-19 health crisis has impacted all areas of life globally. Non-essential brick-and-mortar stores and services have been forced to, at least temporarily, close their doors. There are very few brands and
The global events of the past few weeks have been unprecedented, and we are, as a collective, only at the beginning of what will be some challenging weeks and months ahead. The
Here at Sparx Digital, there are times we meet new clients who wish to undertake (or who have previously committed to) social media advertising and/or Google advertising campaigns – but without first
On March 31 2020 Instagram will be shutting down the Legacy API Platform and moving onto the Facebook Graph API. This new integration provides people with the option to import photos from
Google Ads and social media advertising offer huge potential to grow your business when you use them properly. But what if you’re doing everything right and your online advertising campaigns just aren’t
There are various ways to help yourself get seen online. These include having a well-optimised website, search engine optimisation (SEO), Facebook Ads, Google Ads, and more. Each has its place, and depending
Happy New Year! 2020 is a brand new decade – so what better time to embrace emerging social trends for the benefit of your business? Before you embark on your journey of
To achieve the results you seek for your business online, you need to make sure that your website is being presented well and delivered to your target audience. If this is not
If your business has a website, you’ve probably wondered what the difference is between domain and hosting, and whether these are the same thing. All the technology behind getting your website online
The internet has opened up a whole new world for businesses, enabling them to expand their reach and visibility like never before. When you consider online content marketing, social media organic marketing,
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