Starting a business can be a very expensive endeavour, particularly when your enterprise is in its infancy… but a new Government initiative named the Technology Investment Boost could help. Start-up costs, which
Does your business site have enough website copy, and is it optimised for SEO? You can have the most visually captivating website online, with exceptional images and video content – but if
Social media has transformed how we interact – with family and friends, work colleagues, our local communities, and businesses. Digital trends continuously evolve and social trends are no exception. Marketers must remain
How recognisable and memorable is your brand? Are you effectively using brand awareness marketing? The term brand awareness refers to the familiarity consumers have with a particular brand and its products or
“Does my business need a mobile app?” If you’ve found yourself asking this question, you’re not alone. The global marketplace has never been more competitive than it is today, and this trend
In case you missed it, our parent company Grant Broadcasters was acquired by HT&E. We are so excited to see what the future holds! In a historic day for Australian radio, ARN’s
WordPress vs Shopify websites – which is best? WordPress and Shopify are both website-building platforms for eCommerce that hold a large market share of overall web content. The right choice of platform
Social media has revolutionised the way we live our lives – how we communicate, share information, and connect (and reconnect) with others. It has also dramatically changed how we do business –
Instagram has been one of the few social media platforms to hold consumer attention across the world for the last several years. To be successful on Instagram (and any other social media
We now live in a digital world and it has never been easier to advertise your business (or any other enterprise) than it is today. Thanks to online advertising platforms like Google
Email Marketing – Why it’s Still So Important Did you know that there are more than 4 billion email users worldwide? Contrary to popular belief, and despite the growth of other forms
Pay-Per-Click (PPC) advertising delivers an appealing return on investment, as you only pay for your ads when a lead actively clicks on them. This means that, unlike traditional forms of advertising and
In June 2020, Apple announced changes with the release of iOS 14. These iOS changes will impact how businesses receive and process conversion events from tools such as the Facebook pixel. As
Page speed is an important Google ranking factor to help your site get seen online by your target audience. Google has previously indicated that site speed is one of the signals use
SEO (search engine optimisation) is a powerful strategy for organically increasing your visibility online. Rather than a one-off activity or a short-term campaign, SEO done properly is an ongoing effort and a
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