News - Sparx Digital

Building Your Brand’s Awareness

What comes to mind when consumers think of your brand? Does it stand out positively? Is it recognisable? Is it desirable? The modern global marketplace is chock-full of competing brands, each wanting

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Website Images
Web Design

The Importance of Website Imagery

We’ve talked before about how important it is to have high-quality textual content on your website, to inform and engage your audience as well as to help your website rank more highly

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Google Ads

What are Google Ads?

There are various ways to help yourself get seen online. These include having a well-optimised website, search engine optimisation (SEO), Facebook Ads, Google Ads, and more. Each has its place, and depending

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Social Trends
Social Media

Social Media Trends for 2020

Happy New Year! 2020 is a brand new decade – so what better time to embrace emerging social trends for the benefit of your business? Before you embark on your journey of

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How much do Google Ads Cost?

To achieve the results you seek for your business online, you need to make sure that your website is being presented well and delivered to your target audience. If this is not

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Negative Review

How to Respond to a Negative Review?

The internet has opened up a whole new world for businesses, enabling them to expand their reach and visibility like never before. When you consider online content marketing, social media organic marketing,

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What Is Website Caching?

Have you ever seen a prompt, or been instructed, to “clear your cache”? What does this mean? What is website caching? It’s actually a big topic – but we’ll try to break

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