Building an appealing, responsive website is critical for the success of your business online. When you have a website that is well-designed, mobile-optimised, user-friendly, and SEO-optimised, you not only attract and captivate your target audience and maximise your conversion rate; you also place yourself high on the radar of search engines for optimal ranking and high levels of visibility – which is key to your online success. All of this requires the right CMS platform. But what CMS should you choose?
A great website that is mobile-optimised (as the majority of consumers now use their mobile device to search online) is essential for content marketing. This refers to the creation and transmission of online content including blogs, videos, images, infographics, and social media content that, rather than directly advertising your products or services, engages your target audience and stimulates interest in your business’s offerings. Your CMS is a key part of the puzzle when it comes to ensuring your website is easy to use and reader-friendly for your target audience – your prospective customers.
What is CMS?
CMS refers to a content management system. It is a website building tool that allows you to manage and control the content of your own website without requiring technical training in computer coding. A CMS enables you to simply and quickly edit text, add or delete images, and publish blogs, etc, without having any experience in programming or HTML. You have access to an unlimited number of pages for your website, so you can design, create, and modify what works for your brand and business.
Why Invest in CMS?
To rank highly in search engines, as well as to captivate and retain your audience, you need a website that is dynamic and up to date. A stagnant site without new content (e.g. in the form of blogs) will become stale; clients may abandon it for newer sites and search engines will most likely diminish your placement in their listings.
Top CMS Platforms
There are many, many CMS platforms from which to choose; each offers its own unique pros and cons. The following, however, are the most popular.
WordPress – WordPress is a gold-standard CMS platform and it represents the most active development and support platform community worldwide. With tens of millions of WordPress sites globally, it is widely preferred and leads the pack in terms of theme options and feature plug-ins, and it is fully customisable and incredibly user-friendly.
Squarespace – offers an unparalleled drag and drop interface appealing to DIY website designers, as well as outstanding analytics, great SEO, full email marketing integration, and a varied CRM (customer relationship management) toolkit.
WIX – referred to as “what you see is what you get” (WYSIWYG) web design, WIX offers features such as coupon codes, inventory tracking, and publishing that blends well with advanced customisation for those who are expert in coding. It does have some SEO limitations however the brand is working to address these.
Weebly – great for creating websites for online stores, Weebly is favoured for enabling website creators to personalise their sites. It has attractive themes that are highly responsive, built-in analytics, and intuitive controls. It is not as involved or feature-rich as some other CMS platforms.
Shopify – this is a widely-used e-commerce shop creator. It is easy to manage, requires no major technical insight, and offers a centralised dashboard to manage content, graphics, blog, and products. It also empowers credit card payments. It does have its limitations: irreversible account cancellation, sub-optimal user experience on the blogging platform, and limited features.
Choosing the Right Content Management System – DIY or Professional?
WIX, Squarespace and Weebly fall into the do-it-yourself category; whereas WordPress and Shopify require professional website build and design, with ongoing edits being simple for business owners to averse and implement themselves.
DIY CMS platforms such as WIX and Squarespace are good website builders for getting a basic site up and running online initially, however, due to the fact they are a hosted solution, the back end of the website is effectively cut off. This means your options for modifying the site are very limited – and this can detrimentally affect SEO and marketing down the line.
WordPress is an open-source platform that enables you to modify extensively. Added to that there is a plug-in created for every solution – making it even more powerful in terms of customisation.
If you want to have a successful online business, you should choose the most powerful CMS platform – which is WordPress.
The most successful online entrepreneurs invariably choose a custom, professional CMS. WordPress is, in our expert opinion, by far the best platform with which to build a professional site, by hiring an experienced, professional web designer to build the website. Ongoing edits are simple to undertake, and you have ultimate control of your professionally-designed, SEO-optimised website on an ongoing basis.
Contact us at Sparx Digital for professional advice, guidance, and implementation of the best CMS for your business website. We are a premium digital marketing agency whose mission is to empower our clients’ businesses. We simplify the process and do the research on your behalf, offering creative, strategic website and digital marketing solutions.