Why we recommend GSuite for email - Sparx Digital

Naturally when we’re setting up a website for a client we’re asked about setting up email addresses for the business. When this comes up, we will always recommend GSuite. If you’re not familiar with GSuite (formally known as Google Apps for Work), it’s essentially the enterprise level of Google’s personal services you might already use such as Gmail, Google Calendar, and Google Docs.

Here’s why we recommend GSuite over setting up email addresses through your hosting provider:

    1. We’re not an IT Company

Websites, marketing, email hosting – all the same right? Not so. Here at Sparx we specialise in digital marketing, and while there is a bit of overlap, email hosting is quite a different service. Setting up and managing email for your business is a job for an IT company who specialises in email. Hands on management of email can be complex and requires specialist knowledge. Issues can be a regular occurrence with staff turnover, the large range of devices and mail clients available, and the inevitability of full mailboxes, forgotten passwords and spam issues.

While we can certainly setup email addresses as part of a website or hosting service, we don’t provide any initial setup assistance or ongoing support for this very reason – This is a job for an IT business who can help you both setup and maintain email hosting and services for your workplace.

    1. GSuite is great for businesses

GSuite is what we use here at Sparx for a few main reasons. It’s very reliable, it has fantastic 24/7 support, it’s secure and it has really affordable per user pricing. Google are obviously one of the major tech companies in the world. Hundreds of millions, if not billions of people use their apps every day, and they work consistently and more reliably than any other web based service I can think of. If you’re running a business, this reliable service really is one of the most important factors you should consider for ANY part of your business. If you lose access to email, your work calendars or contacts… what impact would this have on your business?

Premium support from  is a big difference between the free, personal versions of Google’s apps and the enterprise level GSuite versions. 24/7 Support is available via phone, live chat or email – so if you have a problem with any of your services you can get it resolved quickly. My experience with Google support has been overwhelmingly positive -the staff are all very knowledgeable and can help your business fix any issues that might come up. The last big benefit to GSuite is the pricing structure. While sourcing an IT professional to help setup email for your business could be a costly exercise, GSuite pricing is set at $5 per user per month.

GSuite is also very secure, another really important factor to consider for businesses. Two factor authentication isn’t default, but you can enable it and force all users to use it, which is definitely recommended.

  1. Easy setup & maintenance

Setting up and managing the services such as email, calendars and contact that you need to keep your business running can be time consuming. For most small to medium businesses that don’t have their own dedicated IT company this means you need email hosting that is easy to setup, and easy to administer and maintain. The initial setup for GSuite takes a little bit of technical know-how, but some hosting providers now have a one-click setup for your  GSuite for your domain which makes this very simple. Ongoing maintenance and administration is easy, so when you need to add a user or  reset a password it’s straightforward to do. If you get stuck the documentation and 24/7 support is always available.

When you’re considering email for your business, think through what’s most important for the successful operation of your business, and what email solution will scale as you grow. Chances are GSuite is a good fit.



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